When the time came for Relevant Coffee to introduce a new product into the already saturated landscape of ready-to-drink beverages, we knew we had our work cut out for us.

Designing a packaging system that was not only scalable but easily recognizable on the shelf was super important. Additionally, the can designs needed to feel fun, like hanging out at the beach or the poolside, summery kinda fun. Our design strategy landed us on a retro-tiki-inspired vibe that provided plenty of summer flair. Merging existing Relevant brand elements with fun new graphics rounded the whole package out and the end result was a fun, approachable package design that makes you thirsty just looking at it!

Cold brew facility photos: Diana Basarab